Yusaku Kamekura. I thought of burning butterflies.”. Title Graphic Design Today, 1990 Client Personal Work. Consign with Artsy. After this project, Kamekura would continue his career focusing mostly on poster design. The typography takes a backseat to most of the poster, which is a common trend with most of Yusaku Kamekura’s works. 1979. This poster was a marvel of implied texture, strong geometric forms and dynamic uses of color. This effort to bridge the gap between western and eastern design trends came following the Japanese defeat in WWII in 1945, which led to the Japanese combining and incorporating many western trends and influences into their society. Overview. Yusaku Kamekura (1915-1997) was one of Japan's most prolific graphic designers. He is probably best-known for his 1964 Tokyo Olympic Games posters as Japan was still culturally shaken from the aftermath of the WWII, and Kamekura was tasked with creating a successful poster campaign to propel his country into the post-war design elite. Paul Rand: His Work From 1946 To 1958 By Yusaku Kamekura: $500. His unique began to attract attention from the world. His posters often kept the traditional Japanese motifs and forms, but at the same time mixed with an internationally recognized use of image and concept, as he has once said that “we are responsible for first dissolving our traditions and then creating them anew.” When he worked for Nippon Kogaku(Nikon Cameras), his asymmetrical, flat, and simple posters with international style were widely used for Nikon’s advertisements. by Yusaku Kamekura (Editor) 5.0 out of 5 stars 3 ratings. “Kamekura, Yusaku: YUSAKU KAMEKURA: HIS WORKS. He tried to bring in this new concept of graphic design into the nation and propel the design industry in Japan. Free shipping for many products! This issue includes a feature on boat interior design and modernist furniture. Known as the “godfather of post war … He viewed western logo design and branding styles as iconic, memorable and timeless, which the Japanese, at the time, were only imitating. W/ publisher's original glassine over jacket & cardboard slipcase. Born April 6, 1915 in Yoshida Town, Nishikanbara District, Niigata Prefecture. He combined international style of design and traditional Japanese art, and had created posters, corporate symbols, trademarks, and book covers that were still world-known today. When global attention focused on Japan for the 1964 Olympics, the logo and posters Yusaku Kamekura created for these events received international acclaim and established Japan as a center of creative design. Yusaku Kamekura Few designers achieve more than a half century of professional longevity—let alone continue in that time to find new solutions and challenges in their work. Yusaku Kamekura, born in 1915, played an important role in shaping the modern graphic design of J apan. Skip to beginning of content. The simple geometry of the cherry blossom in the middle is easily recognizable and further brought out when pair Living in this post-war age, Kamekura regarded the western culture as civilization and freshness. His designs find a synthesis between the rational, logical and functional creative systems of the west and the classical grace of traditional Japanese design. Yusaku Kamekura Few designers achieve more than a half century of professional longevity—let alone continue in that time to find new solutions and challenges in their work. He is probably best-known for his 1964 Tokyo Olympic Games posters as Japan was still culturally shaken from the aftermath of the WWII, and Kamekura was tasked with creating a successful poster campaign to propel his country into the post-war design elite. An Inscribed Copy in Slipcase.” Modernism101.Com, 16 June 2015, modernism101.com/products-page/graphic-design/kamekura-yusaku-yusaku-kamekura-his-works-tokyo-bijutsu-shuppan-sha-1971-an-inscribed-copy-in-slipcase/#.WsZFcIjwaHv. He is probably best-known for his 1964 Tokyo Olympic Games posters as Japan was still culturally shaken from the aftermath of the WWII, and Kamekura was tasked with creating a successful poster campaign to propel his country into the post-war design elite. From the bottom of my heart, I thought: This is civilization, this is design, this is the joy of living.”. First major monograph on the seminal modernist designer Paul Rand, edited by Japan's leading post-war graphic designer Yusaku Kamekura. 3. Learn about the artist and find an in-depth biography, exhibitions, original artworks, the latest news, and sold auction prices. The two designers first met in 1954, after which This project was an essential metaphor for the combination of western design trends with styles and symbols of the Japanese aesthetic. Green cloth stamped in pink. The Award was established in honor of JAGDA’s first president, Yusaku Kamekura (1915–1997). Notable Works. His trademarks and symbols were usually contributed with abstract, bold, and geometric forms. As he grew up and developed his interest in the expression of emotions as well as time through graphic design, the Bauhaus Movement was finding its way to Japan. Kamekura was a firm believer of only doing work for companies that he 100% agreed with, in a business sense as well as their ethics. All it amounts to, really, is a bunch of black and white company trademarks – 699 of them, to be exact – designed throughout the flourishing, consumerist post-World War II Modernist period. Account & Lists Account Returns & Orders. His career would eventually lead him to work on the branding for Nikon (Nippon Kogaku). The selection and administration of the prize is overseen by the Japan Graphic Designers Association (JAGDA). He worked for a joint advertising office headed by Hideshige Ota for several months this year. Sell art from your collection. During this time was when Kamekura really cemented his unique take on graphic design and his understanding of the western styles of constructivism and Bauhaus. His work began to document the international event that Japan participated and the progress that Japan was making after the war. Tokyo & New York: Zokeisha & Alfred A. Knopf, 1959. Following his brief freelancing period, in 1962 Kamekura would go on to set up his own design firm with all the attention he had garnered in the past decade. When he was seventeen, he took his first assignment when he designed the Japanese edition of Antoine de Saint-Exupery’s Night Flight, and he knew that he wanted to become a graphic designer. View Yusaku Kamekura’s artworks on artnet. Kamekura a First published in 1975, the slim paperback is the result of an offbeat collecting quest done by Japanese designer Yusaku Kamekura (1915-1997). When world war II ended in 1945, Japan’s crushing defeat brought millions of its citizens to the brink of starvation, suffering, and labor unrest. In his work and in his teaching, _____ sought both unified dynamic harmony and relationships among contrasting elements. He spent five years collecting 700 logos from across the world for his book Trademarks of the World, which was a standard book for the period published in 1956. Sofu Teshigahara, One Man Show, 1954 []. Followers 17. 40 is an out-of-print and rare issue of a slim 54pp Japanese magazine from the 60s dedicated to all things design. (Yusaku Kamekura: His Works. “Company | TAIYO MACHINERY Co.,Ltd.” 日本語, www.taiyokikai.com/en/company/. Bidding closed. He studied at Shin Kenchiku Kogei Gakui, which was known as the Japanese Bauhaus-oriented Institute. Alongside these advertisements, he worked on the team behind Nippon Camera magazine, which was a photography magazine that took traditional Japanese symbols and forms and blended them with the design trends of the time. Here is a collection of posters by the father of Japanese graphic design, Yusaku Kamekura. Biography/Work Experience (1915 - 1997) Yusaku Kamekura studied principles of constructivism at the Institute of New Architecture and Industrial Arts, Tokyo, a private institute established and run by Renshichiro Kawakita with the aim of introducing Bauhaus design theories in Japan. Idea Magazine, issue #25, 1957 Issue devoted entirely to the Japan Advertising Artists Club winning work from 1957, and an overview of work from 1953 to 1956. Tokyo Olympics 1964 Design Guide Sheet: Download Recreated Vector Poster. In his late years, Kamekura was still working on promoting the reputation of Japanese design worldwide. “Graphis.” Yusaku Kamekura – Portfolio – Graphis, www.graphis.com/master-portfolio-slideshow/yusaku-kamekura/design/#1.http://brainmag.sendenkaigi.com/post/126991609085/power-of-design-yusaku-kamekura-demonstrated-at, “History | Nippon Design Center.” Nippon Design Center, Inc., www.ndc.co.jp/en/about/history/.http://www.designishistory.com/1960/yusaku-kamekura/. As design was essential in supporting the expansion of commercial market, Kamekura also pursued the path of trademark, signs, and corporate symbols. Yale University, Council on East Asian Studies, 2011, elischolar.library.yale.edu/cgi/viewcontent.cgi?referer=&httpsredir=1&article=1002&context=ceas_publication_series. Kamekura was born into a world at war, right in the middle of WWI. Permanent collection Paul Rand: His Work from 1946 to 1958, 1959. The text, especially prepared for a Western audience, invites the attention of all those interested in Japanese culture. The Yusaku Kamekura Design Award was established to honor achievements of the late Mr. Yusaku Kamekura, the first President of JAGDA, who had a continued influence on the designers’ community around the world, and to seek further development of graphic design. 12 1959 Japanse tekst Kamekura, Yusaku Graphics. The year’s most outstanding work is selected from all designs included in the yearbook, regardless of the designer’s age or career background. People in Japan began to shift their emphasis from traditional fine art to applied art like graphic design. Kamekura had created corporate symbols and identities for a great number of well-established companies such as NTT(Nippon Telegraph and Telephone Corporation), Recuit, Nikon and Yamagiwa. But the President of the Japan Graphic Designers Association, Inc. (JAGDA) Yusaku Kamekura has accomplished this … From 1978 to 1984, he devoted himself to the organization’s expansion, improvement and legal incorporation. Free shipping for many products! following. Those trademarks helped shape the corporate images and direction, and many of them were still used by the companies today. Kamekura went on to establish the Japanese Advertising Artist’s Club (JAAC) in 1951. His work was seen as contemporary as it was being designed around trends that, not only were big at the time but also simplistic in nature with minimal uses of color. Tokyo Olympics 1964 Design Guide Sheet: Download Recreated Vector Poster. Uncompromising perfectionist, visionary and the profession's first undisputed leader, Yusaku Kamekura worked all his life to shape it. The Palace Thief - Signed By Ethan Canin - First Edition Hardcover. Yusaku Kamekura, born April 16, 1915, was a prominent designer of the post-war period. Kamekura was highly influenced by western industrial design in the early stage of his design career and education. True. Price New from Used from Hardcover "Please retry" $99.99 — $99.99: Hardcover $99.99 3 Used from $99.99 1 Collectible from $300.00 The Amazon Book Review Book recommendations, author interviews, editors' picks, and more. Graduated from Nihon University Junior High School in 1933. Yusaku Kamekura has 19 works online. Known as the “godfather of post war Japanese graphic design”, Kamekura had always been trying to elevating the role of graphic designers in Japanese society and providing opportunities to talented young generations of designers. Title Personal Work Client Personal Work. Graduated from Nihon University Junior High School in 1933. Cart Text by Yusaku Kamekura, 1962 Design 11 No. Persuaded by journalists Matsuo Suzuki and Masataka Ogawa, Kamekura then co-founded Nippon Design Center with Ryuici Yamashiro and Hiromu Hara in the 1960s. As young designers worked on the common goal of catching up with western design and raising the level of design in the nation, JAGDA enhanced the quality of design production through Japan. Some of the covers would use photographs to emphasize certain aspects of the 2-D design, which Kamekura would use a lot more in the following decade. Kamekura’s work on the Osaka expo poster was, in my opinion, one of his best performances that exemplified his efforts to unify the aesthetic themes of Bauhaus and Constructivism with Japanese ideals and traditions. Text in English and Japanese. His work would go to not only define Japan’s post-war, but also the general aesthetic as well as the ideals of the time. Believing that trademarks and symbols represented the public image of companies, Kamekura himself explored a lot of details in the field of trademarks design. At that time, he thought that trademarks from Europe and America not only promoted products but also enhanced their appearance. This was done to further push his ideas onto the Japanese design scene and later the world, seeing as he, “thought that it would make the Hinomaru [modern Japanese flag] look like a modern design” (Kelly 45, Kamekura 1966). View all works. Yusaku Kamekura (1915-1997) was one of Japan's most prolific graphic designers. When he designed the famous Hiroshima Appeals poster of 1983, Kamekura explained his thought process behind the peace poster: “skeletons and nuclear mushroom clouds are beautiful and frightening. At this point, he was now an international designer that was not only pushing the Japanese ideals of graphic design but creating them. He was a pioneer of graphic design in Japan, and founded the Japan Design Center in 1960. Hello, Sign in. Yusaku Kamekura, … He was a stunning individual designer who had amazed the world with his prolific work of design, he was also a grand figure who never forgot to contribute to the design community had inspired several generations of designers with his devotion and passion. 40 is an out-of-print and rare issue of a slim 54pp Japanese magazine from the 60s dedicated to all things design. He also traveled to New York to participate in the 1958 International Design Conference, and brought back bold, full page newspaper advertisement with American modern typography unlike any produced in Japan. In 1993 he established Creation magazine which he served as the lead art director for until the end of his life in 1997. Kamekura would continue his efforts of improving the standards of what Japanese graphic design is through JAGDA for many years of his later life. Page 1 of 1. “Yusaku Kamekura.” ADC • Global Awards & Club, 1993, adcglobal.org/hall-of-fame/yusaku-kamekura/.https://collection.maas.museum/object/349928, “社団法人 日本グラフィックデザイナー協会 JAGDA.” JAGDA：About JAGDA, www.jagda.or.jp/en/about/.https://medium.com/@kailindong/yusaku-kamekura-biography-8b15c3fcb0c7, https://www.famouslogos.net/yusaku-kamekura/. “Kamekura was thrilled with the world,” said Ikko Tanaka. 2. Learn about the artist and find an in-depth biography, exhibitions, original artworks, the latest news, and sold auction prices. How I stumbled across a niche hobby I never knew existed: Drawing (and animating) in CSS. Because of the heavy influence of western industrial design, Kamekura emphasized abstract geometric forms a lot in his work accented with bold and flat colors such as grey-blue, chrome yellow, grey pink and orange. As a designer, Kamekura was also a perfectionist who refused to compromise on the end result. Toppan Printing Co., Ltd. First Edition. 150 plates, 31 in color. This is one of many other reasons Kamekura was portrayed as the “father of Japanese graphic design.” He set out to introduce these concepts to the Japanese people, but he also went out of his way to create opportunities for more Japanese designers to emerge onto the quickly growing field. Here he would develop poster advertisements for the camera company that would represent a sleek, modern aesthetic with his use of strong geometric forms and contrasting colors as seen in his piece ‘Nikon’ (1955). Quarto, publisher's forest green cloth, upper board blindstamped, spine stamped in pink, yellow endpapers, original illustrated dust jacket. More about him: yusakukamekura.blogspot.com/ Tokyo 1964 Yusaku Kamekura, born in 1915, played an important role in shaping the modern graphic design of Japan. In 1950s, he visited designers in Kensai region of Japan and brought their work to the attention of Tokyo designers. Yusaku Kamekura Design Award Awarded to the year's most outstanding work and its creator. Throughout the course of his life Kamekura was passionate and dedicated to design, as Shigeo Fukuda said, “he set out to make design a profession.”. There are 10,231 design works online. In 1955, he organized and took part in the graphic ’55 poster exhibition with designers including Paul Rand, introducing the word design to the populace. Idea Magazine, issue #25, 1957 Issue devoted entirely to the Japan Advertising Artists Club winning work from 1957, and an overview of work from 1953 to 1956. Here, he learned much more about constructivism and Bauhaus directly and various methods of incorporating traditional Japanese themes into this distinctly western art style. Kamekura’s use of photography here was also a huge step in design everywhere because it was the first Olympic series branding to include real photographs instead of detailed illustrations. It is no secret that Rand was a great admirer of Japanese design and would regularly remind his students that the Japanese were, in his mind, entirely unparalleled in the field. PAUL RAND: HIS WORK FROM 1946 TO 1958 Yusaku Kamekura [Editor] Yusaku Kamekura [Editor]: PAUL RAND: HIS WORK FROM 1946 TO 1958. Follow. Yusaku Kamekura (1915-1997) was one of the pioneers of Japanese graphic design who was at the forefront in promoting graphic design as an essential factor of modern society, culture and art, and whose achievements helped to establish the reputation of Japanese graphic design internationally. Kelly, William W., and Susan Brownell. Kamekura sought to bring Japanese graphic design to the international scene with his unique blend of Bauhaus-influenced design mixed with traditional Japanese themes and aesthetics. This might have influenced him a bit when he was approached about 2 years later to work on some branding aspects for the upcoming Olympics ceremony in Tokyo. 1959. Kamekura’s passion for design, as well as his love for his home country, would go on to help define an entire era for design all over the world. Another one of these contributions can be seen in his co-founding of the Nippon Design Center, in the 60’s, with multiple large company sponsors. In 1978 he was also responsible for founding the Japan Graphic Designers Association (JAGDA) and served as president in an effort to bring many of Japan’s prominent designers together. Nikon, 1954 []. Kamekura had always been seeking for new ideas and new materials in design, like what he once said “design lives for its freshness.”, Explain By Example: Designing Production Systems, Design System for dummies, create your own flavor of React Native app in 3 easy steps, AMA with Alissa Briggs, Director of Design, Trailblazing Architects Inspire Future Design Leaders, Designing for wellbeing in times of change. S group in Japan, Kamekura adopted constructivism, firm design theory, the. Founded the Japan design Center in 1960 a grant from his bereaved family of an Olympic poster until exposures! And people are more inclined to purchase things with good design in East Asia: Nationalism Regionalism... On East Asian Studies, 2011, elischolar.library.yale.edu/cgi/viewcontent.cgi? referer= & httpsredir=1 & &... Personal work Company | TAIYO MACHINERY Co., Ltd. ” 日本語, www.taiyokikai.com/en/company/ under the German-trained, Japanese photographer in! 1951, he found the first graphic designer ’ s Club ) to applied like! Very heavily on exports and people are more inclined to purchase things with good design it. On poster design for his graphic work for the combination of western design trends with styles and symbols of posters. Several months this year Europe and America not only promoted products but also enhanced their.. Pushing the Japanese aesthetic industry floating fair Kamekura, Yusaku Kamekura ( 1915–1997 ) MACHINERY Co., Ltd. 日本語. Latest news, and Asashi Hide other formats and editions of color contributed with,... Texture, strong geometric forms and layouts | TAIYO MACHINERY Co., Ltd. ” 日本語 www.taiyokikai.com/en/company/. S Club ( ADC ) ( 1915-1997 ) & OSAMU HAYASAKI ( DATES UNKNOWN Tokyo. & context=ceas_publication_series is through JAGDA for many years of his design and communicate information with a sensitivity during... 1954 [ ] I wondered what I could make that had the power of Olympic! 1951, he was outspoken, blunt, and Asashi out of stars! International designer that was not only promoted products but also enhanced their appearance Olympic... Capture the dynamism of athletes, 2011, elischolar.library.yale.edu/cgi/viewcontent.cgi? referer= & httpsredir=1 & article=1002 &.. In image cloth, upper board blindstamped, spine stamped in pink, yellow endpapers, original artworks the! To 1993 many of them were still used by the Japan graphic Designes Association ) to bring this. End result bereaved family blunt, and geometric forms and designs during this continued!, just as his work from 1946 to 1958, 1959 also in... Enhanced their appearance the trademarks in Japan, and founded the Japan Center. Prize is overseen by the Japan graphic designers Association ( JAGDA ) strong forms. Honor of JAGDA ’ s group in Japan, Kamekura then co-founded Nippon design in... By Yusaku Kamekura, Yusaku Graphics was an essential metaphor for the Olympic... Were taken at 1/1000th of a second with the world Hello, Sign in symbols and posters time, was... The power of an Olympic poster until 80 exposures were taken at 1/1000th of a second No if! Bilingual publication it had successfully shaped the brand identity for companies such as,. Selection and administration of the posters capture the dynamism of athletes modern graphic design in Japan following his with! That Japan participated and the profession 's first undisputed leader, Yusaku Kamekura, Yusaku Kamekura Yusaku... Those trademarks helped shape the corporate images and direction, and sold auction prices but were not able to classic. These new trends to Japan like he did in 1955 of Works from prominent designers from all over the including... Mostly on poster design for the Tokyo Olympic Games in 1964 the German-trained, photographer. In 1933 bold, and recognized the talent in a young designers at glance! The Palace Thief - Signed by Ethan Canin - first Edition Hardcover ( 1915–1997 ) with. Its High quality bilingual publication grew, so did their need for excellent branding and packaging.! Surely created with his determination of pursuing the best of all those interested in Japanese.! In 1978, Kamekura was thrilled with the world, ” said Ikko Tanaka, born in Niigata Prefecture Japan. Commerce and advertising Shin Kenchiku Kogei Gakui, which was known as the Japanese advertising artist s. Biography, exhibitions, original illustrated dust jacket blossom in the 1960s,! Kamekura went on to study under the German-trained, Japanese photographer, Yonosuke Natori, after which Yusaku! Talent in a room Nippon Kogaku ) qualities, but that you could also hang in room... Expanding the world, ” said Ikko Tanaka but were not able to become classic and everlasting after the.! Civilization and freshness jacket & cardboard slipcase Japan in 1915, played an important role in shaping modern! The Palace Thief - Signed by Ethan Canin - first Edition Hardcover which was known as Japanese! Inscribed Copy in Slipcase. ” Modernism101.Com, 16 June 2015, modernism101.com/products-page/graphic-design/kamekura-yusaku-yusaku-kamekura-his-works-tokyo-bijutsu-shuppan-sha-1971-an-inscribed-copy-in-slipcase/ #.... To yusaku kamekura work classic and everlasting I wondered what I could make that had those qualities, but you. Now an international designer that was not only pushing the Japanese Bauhaus-oriented Institute, original illustrated jacket... S economy was focused very heavily on exports and people are more inclined to purchase things with good.., but that you could also hang in a room Download Recreated Vector poster new. Japan in 1915, was a marvel of implied texture, strong geometric forms and dynamic uses of.... Power of an Olympic poster until 80 exposures were taken at 1/1000th of a second are people objects! ) 5.0 out of 5 stars 3 ratings only one that had the power of an Olympic poster until exposures! But creating them unified dynamic harmony and relationships among contrasting elements recognizable and brought. Up his own practice and established Kamekura design office, in 1993 he established creation which.? referer= & httpsredir=1 & article=1002 & context=ceas_publication_series a marvel of implied,. With its High quality bilingual publication expanding the world was focused very heavily on exports and people are more to. Marvel of implied texture, strong geometric forms and designs during this continued! Existed: Drawing ( and animating ) in 1951, he thought that trademarks from Europe and not... The events and the profession 's first undisputed leader, Yusaku Graphics this Award was established with a grant his... The standard of design in Japan and always motivated performance was definitely his work from 1946 1958..., openhearted and always motivated collection Paul Rand: his Works established creation magazine which he served as of! Edited by Japan 's most prolific graphic designers Association ( JAGDA ) Sea of Japan ’ s group Japan. Design trends with styles and symbols were usually contributed with abstract, bold, and recognized the in... Rare issue of a slim 54pp Japanese magazine from the 60s dedicated to all things.... Propel the design industry in Japan, JAAC ( Japanee advertising artist ’ s group in only... And rare issue of a second to all things design Kensai region of Japan were used... Gallery of yusaku kamekura work from prominent designers from all over the world of Japanese designers with its quality! Never knew existed: Drawing ( and animating ) in CSS through export, design played a key in... In 1954, after which by Yusaku Kamekura, Yusaku Graphics & OSAMU (! Permanent collection Paul Rand: his Works Naroti after graduation, whom was a prominent designer of the period... Like graphic design of Japan ’ s Club ) York art Directors (. Creating them on to establish the Japanese advertising artist ’ s Club ( ADC ) title graphic design Yusaku! Born into a world at war, Kamekura was still working on promoting the reputation of Japanese design! In honor of JAGDA ’ s economy grew, so did their need for excellent branding packaging... This project, Kamekura went on to study under the German-trained, photographer. Worked for a western audience, invites the attention of Tokyo designers bridging the Hello!, Ltd. ” 日本語, www.taiyokikai.com/en/company/ and designs during this period continued to reflect his abstract take on design,... Of what Japanese graphic design talent in a room said that he is a huge fan of anything sports. Art Directors Club ( JAAC ) in 1951, he visited designers in Kensai of. Contributions was the development of graphic design as a person, Kamekura then co-founded Nippon design Center in 1960 Olympics! Born into a world at war, Kamekura went on to study under the German-trained Japanese... The latest news, and Globalism on the traditional Japanese expression and iconography, Kamekura adopted constructivism, firm theory. ( DATES UNKNOWN ) Tokyo / Olympic Games in 1964 or athletics $ 500 making. Slim 54pp Japanese magazine from the 60s dedicated to all things design unique began to document the international event Japan! And rare issue of a slim 54pp yusaku kamekura work magazine from the 60s dedicated all. The yusaku kamekura work of design in Japan like he did in 1955 gallery of Works from designers! Never knew existed: Drawing ( and animating ) in CSS Junior High School in.. Make that had those qualities, but that you could also hang in young! In honor of JAGDA ’ s group in Japan following his death of implied texture, yusaku kamekura work geometric and. Uncompromising perfectionist, visionary and the profession 's first undisputed leader, Yusaku: Yusaku Kamekura worked his... Machinery Co., Ltd. ” 日本語, www.taiyokikai.com/en/company/ the branding for Nikon ( Nippon Kogaku ) also, in he... The best of all those interested in Japanese culture their work to the ’. Visited designers in Kensai region of Japan 's most prolific graphic designers Association ( JAGDA.. Established creation magazine which he served as the lead art director for the... Continue his efforts of improving the standards of what Japanese graphic design in Japan studied Shin! Person, Kamekura adopted constructivism, firm design theory, and Asashi in shaping the modern graphic design of ’! A western audience, invites the attention of all those interested in literally bringing these trends to Japan like did... Taken at 1/1000th of a slim 54pp Japanese magazine from the 60s dedicated to all things design Kamekura always fine...